Holistic Life, Career & Executive Coach Training — ICF ACTP & ACSTH programs

GI_logo_blue_web ACTP_WEB ACSTH_WEBNow the most intelligent way to become an ICF coach is also the most affordable™

Goal Imagery® Institute

International School of Coaching Mastery

Holistic Life, Career & Executive Coach Training

 Approved & Accredited by International Coach Federation (ICF)

Taught by Marianna Lead, MCC – an ICF Credentialing Examination Assessor, past president of ICF-NYC, and teacher / creator of numerous New York University coaching & personal / professional development courses. She is the first expert to lecture on coaching at the renowned Smithsonian Institution.

Special “Giving Back” Message from Marianna Lead, Master Certified Coach (MCC):

Over the years, I’ve met more than a few people who dreamed of becoming a professional coach, but simply couldn’t afford it. I’ve decided to do everything I could to lower that barrier.

My regular full tuition for ACSTH program is $4500, but I’m offering it now at $2397. And my regular tuition for ACTP program is $9000 and I’m offering it now at $4897. Either program can be completed with only $415 monthly payments.

Don’t worry about having to pay it all upfront, either. There is NO DEPOSIT REQUIRED – JUST A MINIMAL $100 REGISTRATION FEE TO HOLD YOUR SPOT! And, I’m offering an optional monthly payment plan that makes these courses even more affordable! (Please see below how you can complete the whole ACTP or ACSTH training by paying only $415 monthly.) I keep your tuition low and the quality of education high by teaching all classes myself and by bringing to the table my teaching expertise and experience of a Masterful Certified Coach and ICF Assessor.

I believe that the best in me brings out the best in those I coach and teach. Allow me to help you become a confident, skillful coach whom people will want to hire!

Goal Imagery® Institute Holistic Life, Career & Executive Programs are:

  • Live 2.5-hour weekly classes via phone/Internet with screen sharing & other interactive tools
  • Comprehensive and hands-on
  • Complete with demos & coaching practice
  • Taught personally by Marianna Lead, MCC, ICF Credentialing Assessor & former NYU Adjunct Professor of Coaching

These Programs Include:

  • Traditional and Holistic Coaching Techniques
  • All learning materials with a lifelong access to Goal Imagery Institute’s online learning portal
  • Coach mentoring & supervision
  • Turn-key business building & marketing templates
  • Business building & marketing support for students and alumni
  • Certificate of completion certifying you as a “Holistic Life, Career, Executive Coach” with Goal Imagery® Institute

When You Enroll in a Program, You Will:

  • Receive live, 100% hands-on, fully supervised training
  • Benefit from participating in small classes for optimal learning experience
  • Learn and practice all ICF core coaching competency skills according to ICF specifications
  • Grow personally and professionally by being coached throughout this course
  • Work with real coaching clients
  • Receive the templates and forms you need for a turn-key coaching business
  • Enjoy on-going alumni support
  • Create a solid coaching foundation that includes both traditional and holistic skills
  • Get ready for your ACC, PCC or MCC credential with ICF


Goal Imagery® Institute Coach Training Programs Overview

Combining both traditional and holistic coaching techniques, these programs give you the tools and the skills to help your clients recognize and utilize their spiritual, emotional, creative, intellectual, and other resources. Our integrated approach views individual issues as part of a whole – encompassing all aspects of a client’s life and well-being.

Our Holistic Life, Career & Executive Coach Training™ programs infuse a practical, experiential understanding of ICF core coaching competencies that were developed to support greater understanding of the skills and approaches used within today’s coaching profession.

We emphasize the importance of practical application and learning from doing. As a result of being coached throughout the course by your instructor and fellow students, you will experience personal growth and self-discovery. And, as you coach others, you will achieve professional growth and experience accelerated learning on your journey to coaching mastery.

For others to benefit from your knowledge and skills, you must have coaching clients. To equip you with marketing and business savvy, we’ve included “authentic marketing” as well as business building ideas and templates.

We also provide on-going alumni support to all our graduates. You’ll have a lifelong access to Goal Imagery Institute’s School of Coaching Mastery online learning portal. You will also become a member of Goal Imagery Institute’s very active Students & Alumni LinkedIn group.

Holistic Life, Career & Executive Coach Training Modules

     The modules below describe both ACSTH courses that comprise ACTP training. Your ACTP training consists of 125 coach specific training hours (100 contact hours). However, you may get 156 coach specific training hours (125 contact hours) when you add more group mentoring hours as electives (we will be adding more electives in 2017).

The first ACSTH course focuses on theoretical underpinnings of coaching, variety of coaching niches and, most importantly, on understanding and practice of ICF core competencies. It also includes group mentoring, coaching practice, business building, marketing, etc. The first course is 6-month long and has 72 SCTH (Specific Coach Training Hours).

The second ACSTH course is an advanced course and focuses on individual coach mentoring and coaching supervision with real clients, elevating your coaching skills to a higher level of mastery. The second course had 53 SCTH. The length of this course will depend on the amount of sessions you’ll take each week.

You can take either of these courses independently (as ASCTH courses), but it will be recognized as an ACTP program only when you successfully complete both of them.

Foundations of Coaching and Core Competencies – 30 SCL (Specific Coach Learning Hours.)

You will learn about precursors to coaching, the history of coaching, different schools of thought in coaching, and a vast variety of coaching niches. You will also learn the difference between coaching, psychotherapy, consulting, mentoring and other related interventions.

You will also learn about the International Coach Federation (ICF) and its universally established core coaching competencies, including: understanding ethical guidelines and professional standards; establishing a coaching agreement; setting boundaries and expectations; creating an environment of trust; what to focus on as a coach; listening skills; coaching presence and being in the moment; powerful questions; co-designing homework and action steps; acknowledging your client’s efforts; planning and goal setting; developing accountability; managing progress and accountability; creating awareness; and direct communication.

Holistic Life, Career & Executive Coaching Templates, Techniques and Niches – 35 SCLH

You’ll learn and practice using various coaching templates for setting goals, determining coaching topics, creating action steps and managing progress. You will learn how to coach on specific issues and challenges that are found in most popular life, career, and other coaching niches – as well as learning tools and techniques that are applicable within certain areas of coaching.

You will learn how to apply and integrate ICF core competencies in different areas of coaching, including stress management coaching, relationship coaching, time management, life-work balance coaching, job interviewing coaching, as well as coaching our clients through a transition.

Holistic techniques will be introduced as well as the scientific evidence for coaching, ROI of coaching, and other tools and resources. Throughout the course you’ll be learning about Neuroscience and Brain-Based coaching, Positive Psychology and Strength-Based Coaching, Emotional Intelligence Coaching, Appreciative Inquiry, NLP Coaching, applications of Systems Theories, Adult Learning Theories, Change Theories, and many other concepts used in coaching.

Business building and authentic marketing will be integrated throughout the course as well.

Holistic Life, Career & Executive Coaching Supervision – 30 SCLH

This module is focused on creating a deep understanding of ICF core competencies from perspective of mastery and their practical application within a coaching session. Coaching supervision will include practicing each core competency separately as well as integrating them within a coaching session. You’ll be learning masterful coaching skills and become confident in your ability to provide a coaching session across many niches.

Holistic Life, Career & Executive Coach Mentoring – 30 SCLH

In this module you’ll receive group and individual mentoring by Marianna Lead, Master Certified Coach & ICF Assessor. You’ll receive MP3 recordings of your coaching with detailed feedback on every ICF core coaching competency and overall performance, with specific suggestions to make your coaching more effective and masterful. Individual mentoring will be specific to your area for growth. You’ll also receive step-by-step guidance and forms for ICF application & credentialing process.

Required Reading & Learning Materials: Included with your tuition

Registration: http://tinyurl.com/pnvm3vn — Before registering, please contact Marianna for a private evaluation consultation at Marianna@goalimagery.com or call 917-371-9713 (USA). Course prerequisites: college education or equivalent.


All courses are conducted live and online. The first course is a 6-month course, which will enable you to apply for your ACC credential via ACSTH pathway or for a renewal of any credential. You may continue with the second ACSTH course (Advanced Coach Mentoring & Supervision) to obtain your ACTP certificate and apply via ACTP pathway for ACC or PCC credential. (The course dates/times for the 2nd course will be offered at the end of your first 6-month course.) Both ACSTH courses are a part of ACTP Holistic Life, Career & Executive Coach Training.

Registration fee: $100; Tuition: each course has a tuition of $2397, flexible payment plans and zero deposit. Tuition for the complete ACTP program is $4897 ($2397 x 2; it consists of 2 courses as described above).

Classes meet weekly on the same day of the week & time as their start dates. Each lesson is 2.5-hour long.

Upcoming Start Dates:

Tues., July 26 @ 11 AM ET

Tues., July 26 @ 7 PM ET

Thurs., Sept. 8 @ 11 AM ET

Thurs., Sept. 8 @ 2:30 PM ET

Thurs., Sept. 8 @ 8 PM ET


Advanced Mentoring & Supervision Coaching Course, 53 SCTH

PREREQUISITE: Completion of the first 6-month ACSTH Holistic Life, Career & Executive Coach Training at Goal Imagery Institute or comparable coach training program.

COURSE OVERVIEW: This course provides group and individual mentoring by Goal Imagery Founder / Executive Director, Marianna Lead, a Master Certified Coach/ ICF Assessor.

You’ll receive detailed feedback on every ICF core coaching competency and overall performance, with specific suggestions to make your coaching more effective and masterful. You’ll also receive step-by-step guidance and forms to help you navigate the entire ICF application & credentialing process. (MP3 recordings of your coaching sessions may be provided at your request.)

According to ICF regulations, the course hours can’t be counted as both training and mentoring hours. Since this course is 100% focused on mentoring and coaching supervision, you can use the course hours (in terms of documentation/school’s certificate) as you need them — for training, mentoring or towards obtaining your ACTP certificate.

– You may coach clients in real time (either supplied by you or Marianna) in class — or supply a recordingof your coaching for Marianna’s evaluation.

TUITION: $2397; $100 registration fee. No deposit required, no hidden fees, flexible payment plans.


  1. RECEIVE YOUR ACTP CERTIFICATE — so that you can apply for your ACC or PCC credential via the ACTP pathway. This is a second course that completes ACTP training at Goal Imagery Institute. The first 6-month 72 SCTH course is a prerequisite. If you took your initial training at another school, some credits may be applied from another coach training program for ACTP certificate at Goal Imagery Institute’s discretion. However, individuals working towards their ACTP certificate must take the full 53 SCTH Advanced Mentoring & Coaching Supervision course. (Additional hours of mentoring and/or training may be made available as needed at a prorated tuition cost.)


  1. RENEW ANY CREDENTIAL — by obtaining the exact number of training hours as needed for your renewal. Tuition will be prorated according to the amount of hours needed.


WHEN: Choose to join one or more 75-minute weekly sessions:
Mondays at 1:00pm ET; 2:15pm ET; or 9:15pm ET



(This is NOT for those who register for a full ACSTH or ACTP courses since mentoring is included in your training. If you are thinking of registering for an ACSTH or ACTP course, please refer to the information above.)

When you register for 10 hours of mentoring a la carte, here’s what you’ll receive:

  • 10 mentoring sessions (7 group and 3 individual) PLUS 5 more group sessions (optional) at no additional cost
  • Mentoring sessions that are administered personally by me — official ICF Credentialing Assessor and MCC coach
  • Each call will include detailed feedback on every ICF core coaching competency and overall performance, with specific suggestions to make your coaching more effective and masterful
  • MP3 recordings of your individual coach mentoring sessions
  • Stress-free coaching environment: You can let me know if you’d like to bring your own client, the recording of your session for me to listen to, or if you like for me to invite someone for you to coach live
  • Step-by-step guidance and templates to help you navigate the entire ICF application & credentialing process

When: The sessions are 75 min. each on Mondays at: 1pm ET, 2:15pm ET or 9:15pm ET. You can create your own flexible schedule.

Format: We use a flexible and intuitive online platform. All you need is a steady Internet connection. You can also call-in to our sessions via your local number.

All-Inclusive Tuition: $999

Since the requirement is to be mentored over the period of 3 months, the tuition may be broken into up to 3 monthly installments payable via safe online link with your credit or debit card.

WHEN: Choose to join one or more 75-minute weekly sessions:  Mondays at 1:00pm ET; 2:15pm ET; or 9:15pm ET

Additional Information:

ICF Credentialing Requirements & Different Application Paths: Please visit coachfederation.org and click on “individual credentialing” to see all the requirements for a credential (ACC, PCC, MCC) you are seeking to obtain and the choice of different application paths.

Holistic Life, Career & Executive ACSTH 6-month Coach Training: When you successfully graduate this training, you can apply for an ACC credential via the ACSTH path. You may take this course as a stand-alone ACSTH program, or, after completing this 6- month course, you may continue with the 2nd Coach Mentoring & Supervision course for completion of the ACTP program.

Holistic Life, Career & Executive ACTP Coach Training: When you successfully graduate, you can apply for either an ACC or PCC credential via the ACTP path.

The Difference Between Holistic Life, Career & Executive ACSTH & ACTP Coach Trainings: ACTP course is divided into 2 ACSTH courses.

The first ACSTH course focuses on theoretical underpinnings of coaching, variety of coaching niches and, most importantly, on understanding and practice of ICF core competencies. It also includes group mentoring, coaching practice, business building, marketing, etc.

The second ACSTH course is an advanced course and focuses on individual coach mentoring and coaching supervision with real clients, elevating your coaching skills to a higher level of mastery.

You can take either of these courses independently (as ASCTH courses), but it will be recognized as an ACTP program only when you successfully complete both of them.

Platform: The course is conducted live on a secure online platform with interactive chat, screen share, and audio/video streaming. You can connect your audio either via computer or with a phone number local to the country you are calling from.

Payments: There are flexible payment options including monthly installments. No deposit is required to start your training. You are required to pay a nominal registration fee of $100 and submit your first payment at least 10 days before the start of the course. There is a $5 invoice fee when you pay with a personal or business check. If you pay via credit/debit card, a 4% fee will be added to each payment. Each international wire transfer is $15. All transactions (including paying with checks) are conveniently done online.

Policies on withdrawals and refunds: If student withdraws from the training at any time after the first class is conducted, the school may retain the $100 nonrefundable registration fee, plus a percentage of the total tuition as described in the following table.

If the student completes this amount of training: The school may keep this percentage of the tuition cost:
One week or up to 10%, whichever is less 17%
More than one week or 10% whichever is less but less than 25% 35%
25% through 50% 70%
More than 50% 100%

A student choosing to withdraw from the school after the commencement of classes is to provide a written notice to the Director of the school. The notice must include the expected last date of attendance and be signed and dated by the student. All refunds must be paid within thirty calendar days of the student’s official termination date with the exception of delays caused by possible billing disputes including a “charge-back” 3rd party (credit card, etc.) process initiated by student.

Registration Process: You may register online after speaking with the school’s Executive Director, Marianna Lead, MCC. After your $100 registration fee is processed, you’ll receive your Welcome Guide and the school agreement for your signature. After you signed the school’s agreement and pay your first tuition payment, you’ll receive the call-in information and other logistics, including the course preparation materials.

Time commitment: In addition to your weekly 2.5-hour lessons, you’ll have approximately about 1.5 hours of homework each week — listening to coaching demos, lectures, studying documents & templates, reading articles, etc. You’ll also have to virtually meet with your class partner to coach each other in-between lessons for about 1 hour. Total weekly time commitment: approximately 5 hours.

Learning & Business Building Materials: You’ll be invited to Goal Imagery Institute’s Online Learning Portal containing all your learning materials and resources. Alumni will have lifetime access to GII’s growing body of materials and resources.

Missed Lessons: All our lessons are recorded in case you miss a class. However, if you miss more than 3 classes, you’ll have to make it up live with another class at GII to keep your eligibility for GII & ICF certifications.

Renewing Your Credential: Training hours can be applied towards a renewal of any ICF credential. You can attend for as many hours as you need (for your CCE’s) without having to take a complete ACSTH program.



Here are just a few testimonials out of many you can find on Marianna’s LinkedIn profile and website.


“Marianna, …Your consistently good evaluations from your students is proof positive of commitment and dedication to adult learning…. you have created a cadre of course offerings unmatched by other adult learning institutions and centers in New York City. Thank you for your time, energy, and insight into the adult learning world …”

-–Dean Williamson, Director, New York University, School of Continuing and Professional Studies


“Marianna brings to the table advanced insight, wisdom and expertise. As a colleague, and recipient of

her coaching and coach training, she has enabled me to bring to the surface thinking and solutions that

were stuck deep in my mind and otherwise consumed by “day to day” life. Marianna speaks with purpose and clarity, with each and every word counting towards navigating the client through their thoughts, which is the ultimate spirit of coaching. Her questions are pivotal, and she has found a way to translate this talent into an outstanding class modality. As an experienced coach and OD practitioner I would put both my personal and professional reputation behind this class.”

-–Jennifer F. Muccioli, MBA, Director, Development Coach, Ernst & Young


“Marianna’s Coaching class at Goal Imagery Institute is a life changing experience. She made the

learning process fun, creative and enjoyable. Her vast knowledge and expertise is passed on to her

students with such enthusiasm that it is contagious! My life is much richer and fuller since completing her course. The knowledge and confidence I have gained from her has transformed my life.”

—Carol Maglio, Wellness Coach and Co-Author of HEALTH in Balance Book Series


“I took Marianna’s 6-month coaching certification class… I found Marianna to be reliable, responsive, and affirming – she walks her talk. Her passion for coaching kept the classes interesting and helped build a sense of community. Marianna is particularly good at providing insightful, useful feedback in a way that builds you up. She is a coach’s coach.”

—Roemer Visser, Executive Professor at Texas A&M University


“I believe fate led me to Marianna Lead at Goal Imagery Institute for the ICF ACTP Holistic Life, Career & Executive Coach Training. I feel so fortunate to have crossed paths with someone as talented, knowledgeable, compassionate and entertaining as Marianna to guide me on my journey to become a life coach. Marianna fully supports her students and is more assessable than any of my past teachers or professors. Her dedication is unmatched. I can be rather stingy with my recommendations however in Marianna’s case I am grateful for the opportunity to help promote her services. I’m confident you will be grateful you reached out to her. Don’t wait another minute!! She is awesome.”

—Nancy L. Pollard, Director, Talent

“Marianna creates a warm, friendly, nurturing environment for her coaching classes. In a short time you cover a lot of diverse material, and Marianna makes that all manageable. She explains things clearly and thoroughly. A big part of the class is practicing sessions. Marianna moves you into the process gradually and with lots of encouragement and instruction so that everything is workable and enjoyable. Marianna has a wonderful sense of humor and an ability to roll with whatever students need in the moment. The teleconference class format worked well for me. I much prefer being on my couch listening and learning than traveling and then sitting on a hard classroom chair. If you want to enter the coaching profession, Marianna provides an excellent way to achieve that goal.”

—Carol Mischke, Holistic Practitioner (Hypnosis, Reiki)


“Each day I must note and give recognition to the significant contribution Marianna’s Goal Imagery

course has made to my mastery as a coach and as a professional.”

—Cheryl Procter-Rogers, 35-Year Expert | PR Strategist and Executive Coach


“I just completed Marianna’s 6 month coaching certification class for an ACC designation and am in the

middle of her ACTP class in pursuit of my PCC certification. These classes have provided more for me

than I ever could have hoped for. Marianna is a very knowledgeable teacher (she’s an ICF assessor so

she really knows her stuff) and is extremely generous with her students. I can’t say the class is easy

because Marianna holds us to very high standards but these high standards have helped shape us into

very strong coaches. Marianna’s teaching style incorporates a lot of laughter and encouragement along

with powerful feedback. I have also really appreciated Marianna’s dedication to providing her students

with ongoing marketing and business building avenues as well as the support network that she has

encouraged us to build with our fellow alumni. I think that enrolling in Goal Imagery Institute was one of the best things I have ever done for myself and I highly recommend it to anyone considering moving

forward in coaching. Thank you Marianna for such a wonderful experience.”

—Paula Coviello, Human Resources Manager and Coach


“In Marianna’s classes you can’t hide. Her eyes and ears reach out to you, even through virtual media! …If you are there to learn through exploring and fun, you will reap as you sow. Marianna’s classes are

never boring:)”

—Cellene Hoogenkamp, Executive Coach at Cultural Shapeshifters


“Very happy to report that I am now an ICF Certified Life/Career Coach, PCC and I owe it all to

Marianna’s persistence for excellence. I now have the patient confidence to listen with focus and to ask

powerful questions. Upon graduating from her program, my coaching business has a solid foundation

based on ethical standards and fine-tuned coaching techniques.”

—Cie Reynolds, Career & Executive Coach


“Marianna is very enthusiastic and her love for what she does comes through everything she teaches.

Every class she taught was a joy to be part of and she provided a great environment for learning. I can

say that I have left the class much more equipped for the world of life coaching and more importantly a

better person!”

—Rob Mortel, Law Enforcement, Coach


“Marianna have been such an amazing teacher and mentor! Thank you for all the time and effort you’ve

put into our class and the vast amount of information you’ve shared with us. Teaching us at the master

level is brilliant, and adds tremendous value to our training. I would highly recommend you to others who want to go through the ICF certification training program.”

—Audie Fridstein, Sales Professional & Coach


“After six months of class I am very confident in my ability as a coach because of Marianna. I absolutely

loved this class and learned so much, not only about coaching but also about myself. The passion

Marianna brings to her classes really rubbed off on me. She is direct, honest, enthusiastic, caring,

passionate, tough, fair and funny. Laughter and a sense of humor are a big part of her class. She is open to suggestions and always there for you. The homework was a perfect amount of variety week to week

and never boring. Thank you Marianna for a really wonderful learning experience!!”

—Denise McCanles, ACC, ICF Healthy Lifestyle and Walking Coach


Registration: http://tinyurl.com/pnvm3vn


Phone Interview is Required Prior to Registration.


Please contact Marianna at Marianna@goalimagery.com or call her at 917.371.9713 (USA) for more information and/or to set up an interview time.